The Lovie Awards Nov 11 2011 11/11/11

Last night (Friday Nov 11th) the Lovie Awards prize giving was held in Shoreditch London town, UK. St Lukes Church was beautifully fitted out in loving pink lights with pink hearts everywhere, hundreds of people from Europe and elsewhere attended. Love love love was the theme. All the prize winners had to include the word love in their acceptance speeches.

Ian Dodsworth - the 50 million pounds-worth designer of TweetDeck was there to receive his prize. What a clever guy - a true Lovie:

Here are the gold winners
Music
2Pause Submarine Channel
News Alernet Thomson Reuters Foundation
Lifestyle: Tablet ASOS Marketplace Profero
Education BBC Bitesize KS2 English: Reading, Writing, Spelling & Grammar Kanoti & BBC Bitesize  
Food & Beverage BBC Food BBC
Mobile Innovation: Tablet DK The Human Body App DK/AKQA
Branded Content ENO, Two Boys - Can I Be Your Friend? Don't Panic
Social Media Marketing  Fallen Angel Oil Productions Ltd in partnership with Mind's Eye Media
Design Fork Unstable Media Fork Unstable Media GmbH
Education & Reference Historypin We Are What We Do
News Huffington Post UK AOL/Huffington Post
Personal Websites Immersive garden Immersive garden
Documentary Inside Syria VICE UK Ltd.
Documentary Interview Project Germany presented by David Lynch red onion
Education & Reference: Tablet Ladybird Classic Me Books Made in Me, Penguin Books and Milo Creative Integrated Experience MINI World Record Attempt Profero
Mobile & Experiential MINI World Record Attempt Profero
Fashion & Beauty  New Roger&Gallet sensory experience Digitas Gold Lifestyle Nike Training Club
Best Use of Interactive Video Philips Obsessed With Sound Tribal DDB Amsterdam
Mobile Innovation RIMI-Shopping mobile app Mediafront
Branded Game or Application SAS Timekiller SWE Advertising Agency
Corporate Communications  Schweppes Furious Monkeys  
Events & Live Broadcasts Secret Talents 2011 Kolle Rebbe GmbH
Utilities & Services: Tablet Skype for iPad Skype
Social & Community Sneakerpedia SapientNitro
Web Services & Applications SoundCloud Soundcloud Ltd.
Branded Entertainment Tape Art SapientNitro
Viral Video The Digital Story Of The Nativity Excentric
Social Media Marketing The Feed from Orange Orange / Everything Everywhere
Entertainment: Tablet The NightJar AMVBBDO
Retail / Shopping THE OUTNET THE OUTNET
Charitable Organisations / Non-Profit The Secret Annex Online LBi Lost Boys
Television TV3alacarta Televisió de Catalunya
Charitable Organisations / Non-Profit Twitter Knitter Saint@RKCR/Y&R
Public Service & Activism VW: Dark Side Greenpeace UK
Health Wake up the town Tribal DDB Amsterdam
Brand Microsite Wake up the town Tribal DDB Amsterdam
Public Service & Activism Who Killed Deon? AMVBBDO

Great atmosphere in the pinkness of love. Lets hope this becomes as good as the Webbys in the USA. It certainly got off to a good start, not least because of the creative possibilities of the theme "love".